Competitor analysis





The idea of ‘clean cooking’ is not new, there are already several devices designed and produced for clean cooking. In this paragraph we analyse the COOx; the most important competitor.


COOX
Functions: Grilling, baking, simmering, frying
Fuel: Little pieces of wood
Goals/results: Less smoke production to improve health reduction of CO2 and carbon black emission, reduction of deforestation, women spend less time
on gathering wood.
Way of selling: One sold COOX stove in the west means
one COOX stove for a developing country. The image of the product is to be a trendy cooking device for in your backyard, a garden or on the camping.
Other: Availablie in different sizes.
Price: €129,- on Bol.com


An advantage of the COOX relative to the Fortune Cooker is that any type of cooking is possible, whereas with the Fortune Cooker this has yet to be explored. The energy source is the same, but it can’t be combined with other energy sources, whereas this is possible with the Fortune Cooker. They mention other models that use other energy sources, but nothing can be found about these models. There is no model that combines multiples sources. The goals are about the same. It has a very different way of selling than we suggested for the Fortune Cooker and the price is relatively high, for ‘rich’ western people as well.

Conclusion
To make the Fortune Cooker a better cooking device than its competitors, we can primarily make use of the fact that the Fortune Cooker is the only hybrid device and we should try to lower the price as much as possible in order to get the product to a price which people in developing countries are able and willing to pay themselves. Also, we can explore opportunities to enable different ways of cooking.